Image Caption:
Brands at summer fairs and festivals get creative with menu items and marketing to catch consumers’ attention.
Image Credit:
Ail Food Concessions
With summer approaching, quick-serve operators are preparing to go where their customers go in an effort to boost seasonal revenue. For some brands, that means setting up shop at fairs and other summer festivals, which offer exposure to potential new customers and room for creativity with menu development and marketing.
“People are walking around with a handful of money, and they want to give it to you,” says Carey Risinger, senior vice president of foodservice at the State Fair of Texas.
